I have known about kpop since psy’s gangnam style in 2012, got to know about bts in 2016, actually started stanning them in 2019 and started listening to kpop in the same year. these are some things I have noticed in kpop:
1- the portryal of kpop idols. kpop idols are portrayed to the audience in such a way that you feel some sort of connection with them. this doesn’t happen with western singers. you watch these idols, feeling like you know everything about them and like they’re close to you. If there is a day you don’t get some content from them, you start missing them. this is because of excellent marketing strategies of kpop companies.